About The Team

Our Mission

Cold Front Distribution, LLC Map“Our goal is to be a leader in every market we serve by exceeding the expectations of our customers and operating with the highest ethical standards

Cold Front Distribution, LLC was founded in June of 2000 and began operations in August of that year providing the Colorado Front Range with direct store delivery of premier nationally branded frozen food products.  Our Corporate Office is located in Denver, Colorado and supports sales, warehousing and administration for the service and delivery of products throughout a ten state marketing area.  Cold Front Distribution operates three main divisions: the Mountain Division based in Denver, Colorado; the Southwest Division in Albuquerque, New Mexico; and our Midwest Division in Madison, Wisconsin.  Our Southwest Division was established through the acquisition of Heller Distributing of Albuquerque, New Mexico in October of 2004 and our Midwest Division was added from assuming the Schoep’s Distribution Division of Madison, Wisconsin in February of 2016.

Utilizing a Direct Store Delivery (DSD) model, Cold Front Distribution purchases premium frozen food items from the top national manufacturers in the industry.  These products are then delivered directly off our fleet of trucks to grocery stores, convenience stores and food service accounts throughout our marketing areas. This area includes all or part of the following states: Colorado, New Mexico, Wyoming, West Texas (including El Paso), South Dakota, Wisconsin, Minnesota, Iowa, Illinois and Nebraska. Our primary goal is ultimate customer satisfaction from the point of delivery through the final purchase and consumption experience of the retail consumer.

Mike Swenson


Mike is an Operations Executive specializing in Direct Store Distribution (DSD) of consumer-packaged goods. For nearly 20 years Mike has utilized his diverse background in sales, distribution and operations management to help drive volume and profitability in an ultra-competitive dairy and ice cream market.

Mike started his career as a DSD Route Salesman for Schoep’s Ice Cream. He was promoted to territory manager and eventually to DSD Manager where he oversaw the entire sales and distribution teams. Mike then moved to Kemp’s dairy where he performed as Sales Manager, DSD Manager, and most recently as General Manager.

Kevin Hocum

Chief Financial Officer

Kevin is a 38 year veteran of business and finance having spent time as CFO, Controller and General Manager with various companies, in a number of industries. He is fully trained on a variety of financial databases as well as other key financial tools highly recognized within the industry. His years of experience in finance, business and operations management, are critical to helping Cold Front build a stronger, more diverse business model.

Steve Heckathorn

Director of Sales

Steve comes to Cold Front with over thirty-five years’ experience in consumer packaged goods and the retail snack business. For the past twenty-three years, Steve held various management positions in sales and distribution, most recently as the Northwest Region Distributor Manager for Dreyer’s/Nestle USA. Steve started his career with Keebler Company as a trainee and worked his way up the ladder through sales management to the Southeastern Region Training Manager prior to joining Dreyer’s Ice Cream in 1995.

Carlos Rodriguez

Southwest Division Manager

Carlos is the Southwest Division Manager for New Mexico and West Texas. Carlos’ Cold Front Distribution career began in 1994 and he has over twenty-five years of experience in multiple roles. Carlos started with Heller Distribution as a route salesman and was quickly promoted to route supervisor, Zone Manager, Area Manager and finally, Southwest Division Manger. Carlos’ primary focus is safety along with daily interaction, and providing coaching and direction, for his three Zone Managers in their leadership roles. Carlos’ current duties include directing sales & distribution, strategic planning, route operations, sales reporting and forecasting, and financial planning including the P&L for his division. Out of work, Carlos enjoys family time, basketball, football, and coaching kids, as he regards them as our most important future recourses.