The DSD Advantage
Cold Front DSD Service
Direct store delivery (DSD) is the term used to describe a method of delivering product from a supplier/distributor directly to a retail store, thereby bypassing a retailer’s distribution center. DSD products are typically, but not always, fast-turning, high velocity, and high consumer demand merchandise.
Why Use The DSD Advantage?
Cold Front’s Direct Store Delivery model is particularly suited for retail shops that require frequent replenishment and for companies that need tight delivery windows for their products. For example, convenience stores, drug stores, and gas stations. DSD can also be a boon for retailers selling perishable goods.
Reduced labor and warehouse maintenance costs due to DSD help provide customers with products as per their evolving tastes and needs.
The DSD model is also suitable for retailers with high consumer demand for their products with high velocity and frequent replenishment needs.
Having a supplier representative over these tasks takes some responsibility off the store employee. This reduces the chance for error as fewer hands are involved in the delivery to shelf process.